best selling foundation

best selling foundation

When it comes to foundation, there are a lot of different formulas and types to choose from. So, which one should you buy? We’ve rounded up the 10 best selling foundations at the moment, so you can find your perfect match. Whether you’re looking for a full-coverage foundation or something light and natural, we’ve got you covered. Keep reading for our top picks!


10 best selling foundation reviews


Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup, Ivory, 1 fl; oz; Oil-Free Foundation

9 new from $3.15
Free shipping
as of February 16, 2022 8:56 AM

Features

  • Maybelline Fit Me Matte Foundation: For a natural looking medium coverage liquid foundation makeup, look no further; In 40 shades, you'll find a fit for every skin tone; Best for normal to oily skin; refines pores for a natural looking matte finish
  • A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
  • Maybelline Fit Me For A Flawless Face: With Matte + Poreless foundation or Dewy+ Smooth foundation with SPF 18, concealer, finishing powder, bronzer and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
  • Maybelline has what you need to create any look: foundation, bb creams and concealers to create a perfect canvas, eyeshadows, brow pencils and eyeliners for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Dermablend Flawless Creator Multi-Use Liquid Foundation Makeup, Full Coverage Foundation, 1 Fl. Oz.

2 new from $40.00
Free shipping
as of February 16, 2022 8:56 AM

Features

  • Water-free,Oil-free and Fragrance-free.
  • Allergy-tested and Paraben-free.
  • Non-comedogenic. Non-acnegenic.
  • Vegan formula. Contains no Triclosans

Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, Creamy Natural

3 new from $7.32
Free shipping
as of February 16, 2022 8:56 AM

Features

  • REDUCES WRINKLES: Anti-aging foundation instantly reduces the look of wrinkles for a smoother, more youthful appearance
  • IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles and other less-than-perfect areas
  • HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin
  • FIND YOUR SHADE: Available in multiple shades so you can find the right match for your skin tone
  • CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

Estée Lauder Double Wear Stay-in-Place Foundation Makeup SPF10 2W1 Dawn

5 new from $44.99
as of February 16, 2022 8:56 AM

Features

  • Estee Lauder Double Wear Stay-in-Place Makeup SPF10, 2W1 Dawn, 1 oz

COVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Creamy Natural 0.44 Fl Oz (Pack of 1)

4 new from $11.31
Free shipping
as of February 16, 2022 8:56 AM

Features

  • YOUNGER-LOOKING SKIN: This anti-aging foundation diminishes the look of fine lines and wrinkles for a more youthful glow
  • HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for healthier-looking skin
  • SAFE IN THE SUN: With SPF 28, this foundation helps protect skin from sun damage
  • FIND YOUR SHADE: Available in multiple shades for you to find the right match for your skin tone
  • CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

Dermablend Cover Creme Full Coverage Foundation with SPF 30, 15C Cool Beige, 1 oz.

2 new from $39.00
Free shipping
as of February 16, 2022 8:56 AM

Features

Part NumberI0097290
ModelI0097290
Color15C Cool Beige: For fair skin with cool undertones
Release Date2019-09-12T00:00:01Z
Size1 Ounce (Pack of 1)

e.l.f. Flawless Finish Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Natural, 0.68 Fl Oz (20mL)

10 new from $6.00
Free shipping
as of February 16, 2022 8:56 AM

Features

  • RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Natural is fair-light with neutral undertones.
  • ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perks: it’s oil-free and supercharged with glycerin to hydrate and soften your skin.
  • SEMI-MATTE FINISH: This oil-free foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
  • MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Anti-Blemish Solutions Liquid Makeup#05 Fresh Beige(MF/M)-Dry Comb. To Oily Skin by Clinique for Women - 1 oz Foundation

19 new from $23.89
Free shipping
as of February 16, 2022 8:56 AM

Features

  • Clinique Anti-Blemish Solutions Liquid Makeup
  • CN 74 Beige
  • Clinique
  • Skin type: Combination

It Cosmetics Celebration Foundation Full Coverage Anti-Aging Hydrating Powder Foundation with SPF 50 in Medium 0.30 OZ

as of February 16, 2022 8:56 AM

Features

  • Best-selling, award-winning Celebration Foundation, infused with SPF 50+ UVA/UVB broad-spectrum physical sunscreen - great for sensitive skin!
  • Highly pigmented powder foundation covers everything and lasts all day Instantly airbrushes the look of fine lines and pores
  • Anti-aging collagen, silk, peptides and antioxidants for younger-looking skin
  • Allow your skincare and primers to fully dry before applying. Swirl your favorite IT Cosmetics brush into the compact, then apply onto your skin. Repeat for additional coverage.

Wunder2 LAST FOUNDATION Makeup, Sand Color, 1.01 Fl Oz

2 new from $22.76
Free shipping
as of February 16, 2022 8:56 AM

Features

  • Transform your skin for 24+ hours with this long-lasting, waterproof Last & Foundation full-coverage liquid makeup.
  • Providing a natural glow, you'll enjoy the confidence of flawless skin and a "lit from within" look with just a small amount of this liquid foundation.
  • Flexible and comfortable, it moves with your skin rather than masking it while gripping other makeup products to make them long-wearing, too.
  • Waterproof, transfer-proof, smudge-proof, and crease-proof, this foundation is specially formulated with Hyaluronic Acid to hydrate like a tinted moisturizer
  • Made in the USA, this vegan formula is never tested on animals — certified cruelty free by Leaping Bunny.

These are the 10 best selling foundations according to consumer reports. If you are in the market for a new foundation, one of these may be the perfect fit for you.

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